10 Lead Magnet Ideas for Writing business

Grow your business with 10 effective lead magnet examples. Get more traffic on autopilot. Updated for 2025.

1

Conversion Copy Quick Audit

A 2-page, fill-in-the-blank audit focused on your homepage hero, value proposition, and CTA, plus before/after rewrite examples and a simple scoring rubric. It delivers quick, actionable feedback and a clear rewrite path, showcasing your writing chops for solopreneurs and small business owners. The result is an easy next step toward a paid copy sprint or full page rewrite.
Content
2

Email Launch Copy Kit

A plug-and-play 7-email launch sequence with subject lines, body copy, and CTAs tailored for product launches and promotions. Includes fill-in-the-blank sections you can drop into your email software. It demonstrates your ability to craft high-converting sequences and invites personalization or higher-touch customization for a paid engagement.
Content
3

Headline Formula Studio

An AI prompt bundle you can paste into any writer to generate 50 conversion-focused headlines tailored to your audience and offer. Includes guidance on selecting the best headline per channel. This AI wrapper showcases fast, repeatable results and nudges readers toward a tailored copy project with you.
AI Wrapper
4

Homepage Copy Rewrite Toolkit

A Google Sheet-based tool that takes your current hero, subhead, bullets, and CTA and outputs a prioritized rewrite plan with sample lines. It gives solopreneurs a tangible path to higher-converting homepage copy and makes it easy to hand off to a designer for production. A strong teaser for your full-page optimization services.
Tool
5

Copy Snippet Directory by Industry

A curated library of ready-to-paste copy blocks—features, benefits, testimonials—organized by industry (SaaS, service-based, e-commerce, etc.). Designed to speed up website builds and content creation for small teams. Use it to demonstrate breadth and then invite them to a full copy package or ongoing retainer.
Directory
6

7-Day Content Calendar + Copy Starters

A week-long content calendar with daily prompts and plug-and-play copy for social posts and blog hooks. It helps solopreneurs maintain a consistent voice across channels and shows how to adapt messaging quickly. Serves as a taste of your broader content and copy services.
Content
7

Subject Line Lab

A prompt bundle that generates and optimizes email subject lines, plus a cheat sheet for testing and picking winners. It delivers ready-to-use ideas and demonstrates the potential lift of your email campaigns. Encourages readers to customize and scale with a paid email copy service.
AI Wrapper
8

Landing Page Pain-Point to Benefit Map

An interactive mini-tool that maps user pains to benefits and suggests copy blocks for key sections. It helps create benefit-driven pages quickly and shows your structured approach to conversion-focused writing. A compelling lead-in to a full-page rewrite or ongoing copy work.
Tool
9

Case Study Quick-Story Templates

Fifteen fill-in-the-blank templates to craft client case studies and testimonials, with prompts to extract metrics and outcomes. It provides ready-to-use social proof assets and demonstrates your ability to translate results into compelling copy. Use it to seed case studies that support a larger copy project.
Content
10

Pricing Page Copy Optimizer

A compact tool that analyzes pricing page elements and suggests persuasive rewordings for benefits, guarantees, and CTAs. It helps reduce price objections and increases perceived value, making it easier for prospects to convert. A natural precursor to a full pricing and sales page rewrite engagement.
Tool
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