10 Lead Magnet Ideas for Swim school

An interactive online assessment for parents of kids ages 2-6 to gauge readiness for formal lessons. It asks about age, water comfort, and safety behaviors, then returns a personalized readiness score and next-step recommendations; perfect to decide if it's time for lessons and to capture emails for follow-up.

A guided at-home program for toddlers and preschoolers that builds water comfort in 14 days with 5-10 minute daily activities and simple safety cues. Includes a printable calendar and equipment checklist; great for parents to see tangible progress and to seed interest in in-studio lessons.

A 1-page printable checklist tailored for households with young children to hard-stop common pool hazards and establish rapid-response steps. Parents can print and post it near the pool or in the kitchen to reinforce safety daily and prime interest in a safety-focused swim program.

An AI Wrapper that asks about your child’s age, comfort level, and goals and then outputs a tailored 2-week at-home practice plan plus a recommended in-studio lesson cadence. It lowers friction for first-timers and increases conversion to paid lessons by showing a clear path.

A set of printable posters with kid-friendly pool and bath-time rules (stay within arm’s reach, no running, always wear a float if needed) designed for home and poolside use. Easy to print, color, and share to keep safety top of mind while building trust with your swim school.

A curated, easy-to-skim directory of nearby swim classes, safety resources, and kid-friendly water activities. Includes your swim school’s intro lesson to make it simple for families to take the next step.

A compact eBook that breaks down 7 practical steps to help young children gain water comfort, with quick activities, progress cues, and safety reminders. A natural lead into booking a starter lesson.

A durable, one-page safety card summarizing essential pool and beach safety rules for families with kids ages 2-6. Designed as a ready-to-reference handout that accompanies every water outing and helps drive inquiry about in-person classes.

A short video collection answering the top questions parents have about early swim lessons and safety. Access requires email, delivering quick, trustworthy guidance and nudging them toward booking an intro lesson.

A printable, one-page progress log to track milestones (comfort in water, floating, gliding) over weeks. Parents can print and bring to consultations or share to highlight their child’s readiness for a lesson, boosting engagement with the swim school.