10 Lead Magnet Ideas for Sporting goods

An interactive calculator that asks for race distance, terrain, climate, current footwear, and training history, then outputs a personalized gear shopping list (shoes, socks, hydration, and accessories) with model recommendations and quantities. It captures email to deliver the printable list and direct-buy links, delivering immediate value and high conversion potential for runners and triathletes.

An AI-powered wrapper that builds a race-day gear plan tailored to your course profile, weather, and pacing. It returns a 7-day packing checklist and contingency plan with quick buy suggestions from your catalog, creating a highly actionable lead magnet for race-focused runners.

A curated directory of essential gear categories for runners and triathletes (shoes, apparel, hydration, recovery) linked to your top picks, complete with sizing tips and buying guides. Includes exclusive discounts to drive clicks and signups for future updates.

A 3-part email course or downloadable guide covering shoe rotation, cleaning, storage, and gear life extension. Each lesson includes checklists and quick actions, establishing trust and encouraging ongoing purchases.

Printable 2-page checklist to season-proof training gear and routines, helping runners swap, wash, and prep as conditions change. Includes season-appropriate product picks from your catalog to boost conversions.

An interactive quiz that helps runners identify their ideal shoe category (neutral, stability, or max-cushion) and recommends three models from your catalog. Results are delivered by email, generating high-intent leads that flow into product pages.

A hydration planning tool that estimates daily fluid needs based on body weight, climate, and training load; outputs bottle selections, hydration packs, and electrolyte options. Includes an option to email a printable plan with gear links.

An AI-driven blueprint for triathletes that creates a 12-week gear and upgrade plan across swim, bike, and run, including replacement schedules and budget-friendly model picks from your catalog. Users get a shareable plan and can opt-in for ongoing updates and product suggestions.

A concise, printable PDF listing the 12 must-have gear items for peak performance, with quick reasons and direct-buy prompts from your catalog. Ideal as a quick-start guide that drives early signups and purchases.

A directory of local running clubs, cycling shops, physios, and partner retailers with contact details, event calendars, and member discounts. Helps build community, drives foot traffic or online conversions, and positions your store as the central gear hub.