10 Lead Magnet Ideas for PR agency

A guided diagnostic that analyzes your press kit, bios, and past coverage, then outputs a readiness score and a 30-day action plan. It helps fix gaps fast and improves pitching success by ensuring consistent messaging.

Inputs your industry and product stage and you get a curated list of 40-60 journalists and outlets with contact details, angles, and outreach starters. Saves hours by streamlining highly-relevant outreach and boosting response rates.

A library of 12 plug-and-play outreach templates for different outlet types with proven hooks and CTAs. Includes tested subject lines and quick customization tips to accelerate wins.

An AI-powered prompts generator that outputs ready-to-send pitches, subject lines, and follow-ups from a brief product description. Reduces outreach friction and increases strike-rate with outlet-ready copy.

A 21-step PR roadmap for startups from launch to Series A, with templates and checklists to run a structured program without an agency. Perfect for solo founders needing systems over magic.

An AI-generated crisis plan that creates ready-to-use statements, Q&As, and proactive responses for common startup scenarios. Helps protect reputation with fast, consistent messaging.

A calculator that estimates potential PR value based on placements, reach, sentiment, and conversion, plus a downloadable report for stakeholders. Makes PR impact tangible for budgets.

A plug-and-play dashboard to track placements, reach, sentiment, share of voice, and trend charts. Includes built-in formulas and charts to simplify monthly reporting.

A curated directory of top outlets and journalists by industry with beats and contact notes to accelerate targeted pitching. Ready-to-use for quick outreach campaigns.

A 4-week planner with weekly outreach tasks, templates, and automation tips to maintain momentum for founders. Helps deliver consistent PR activity without burnout.