10 Lead Magnet Ideas for Nursing home

Grow your business with 10 effective lead magnet examples. Get more traffic on autopilot. Updated for 2025.

1

Care Comparison Scorecard

A fillable 1-page scorecard to rate up to 5 local nursing homes across care quality, staffing, safety, meals, activities, and cost. It’s delivered as a ready-to-fill PDF or Google Sheet that families can share with relatives. It converts by giving a simple, quantitative metric to quickly identify which home fits their loved one’s needs.
Tool
2

AI Tour Prep Assistant

An AI-powered wrapper that generates a tailored tour checklist and observation prompts based on the senior’s health, mobility, and preferences. It outputs specific questions to ask, signs to observe, and a personalized tour plan for each visit. It converts by boosting confidence and ensuring critical information is gathered during tours.
AI Wrapper
3

Family Care Costs Playbook

A concise guide detailing typical upfront and ongoing nursing home costs, what’s included, common hidden fees, and a simple budgeting framework. It also explains common payment options and programs that may help cover costs. It converts by demystifying finances and providing actionable budgeting steps.
Content
4

Local Care Resources Directory

A curated directory of local elder-law attorneys, social workers, respite services, transportation options, and caregiver support groups with direct contact info. Includes quick notes on what each resource can help with. It converts by giving families quick access to support during decision-making and transition.
Directory
5

Tour Script & Note Sheet

A ready-to-use tour script with essential questions and observation prompts, plus a printable note sheet to capture impressions during visits. Designed to standardize tours and help families compare facilities objectively. It converts by making site visits more efficient and data-driven.
Content
6

Move-In Readiness Checklist

A practical, fill-in checklist to prep the senior’s room, medications, legal documents, and caregiver plans before moving into a facility. Includes a simple timeline and checkboxes for tasks. It converts by reducing last-minute stress and ensuring a smooth transition.
Tool
7

90-Day Family Caregiver Roadmap

A simple, step-by-step plan for the first 90 days after selecting a nursing home: onboarding tasks, care coordination, and communication routines. Includes printable milestones and sample emails to use with staff. It converts by giving families a clear, actionable path to follow after enrollment.
Content
8

Quality-of-Life Quick-Quiz

A one-page assessment that helps families rate potential facilities on social activities, meals, therapy options, safety, and overall comfort. Provides a prioritized results guide to focus questions during tours. It converts by quickly surfacing what matters most to loved ones.
Content
9

City Caregiver Resource Locator

A city-specific resource map linking to transportation services, in-home care options, support groups, and financial aid sources. Downloadable as a shareable directory to simplify planning. It converts by centralizing local options and speeding up next steps.
Directory
10

Quality Snapshot Brief

An AI-assisted one-page brief that, given a facility name, location, and budget, returns a concise summary of quality indicators, staffing, inspections, and amenity highlights. Includes a quick verdict and top questions to ask staff. It converts by providing a crisp, at-a-glance comparison for tours and meetings.
AI Wrapper
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