10 Lead Magnet Ideas for Makeup studio

A 6-8 week, step-by-step planning sheet for wedding-day makeup prep tailored to brides-to-be. It includes trial dates, skincare milestones, and reminders that sync with your studio booking. By giving brides a clear schedule, it increases trial sign-ups and reduces last-minute stress.

A quick, guided quiz that identifies undertone, skin type, and lighting to recommend the perfect foundation shade and finish. You’ll receive a printable shade card and a short product list, plus a CTA to book a shade-match trial at the studio. This converts by delivering immediate value and guiding toward an in-person visit.

An AI-powered prompt wrapper that asks about wedding vibe, dress color, and skin features, then outputs 3-5 complete bridal makeup looks with color palettes and product notes. Each board ends with a direct link to book a makeup trial. Converts by giving brides a vivid, shareable vision and an easy path to try it in real life.

A concise 2-3 page downloadable guide with skincare steps, makeup-primping routines, and on-day tips for long-lasting, camera-ready skin. It includes a pre-trial checklist and a list of items to bring to your session. The guide builds trust and nudges brides to schedule a trial.

A curated directory of trusted wedding vendors (photographers, venues, florists) in your area, with brief bios and contact links. It adds value to brides planning their day and positions your studio as a confident hub; access is granted via email opt-in. A cross-promo piece helps you capture leads while building partnerships.

A 30-day, email-friendly or printable challenge that guides brides through skincare, makeup habits, and glow-boosting routines for wedding day radiance. It includes daily prompts and checklists and ends with a CTA to book a makeup trial. This nurtures leads over time and showcases your expertise.

A one-page, printer-friendly checklist for dos and don'ts to ensure makeup stays flawless in photos and long events. It offers quick fixes, product suggestions, and a reminder to book a trial for a personalized session. It’s a high-value, highly shareable piece that boosts signups.

A simple calculator that estimates total makeup spend for the bridal party (bride, bridesmaids, trials, travel) and suggests package options. It includes a breakdown of what’s included in starter vs premium packages. It removes budgeting friction and drives trial bookings.

A downloadable gallery of 20+ wedding makeup looks curated by your studio, with notes on skin tone, dress color, and lighting. Brides can save favorites and compare photos, then schedule a trial to recreate their top picks. This visual magnet accelerates decisions and increases trial signups.

A two-page prep pack with questions to answer before your makeup trial, swatch/color notes, and a checklist of what to bring. It makes trials efficient, outcomes more predictable, and increases the likelihood of converting trial guests into paying clients. Great for solo or small-team studios.