10 Lead Magnet Ideas for Lead generation agency

Grow your business with 10 effective lead magnet examples. Get more traffic on autopilot. Updated for 2025.

1

ICP Accelerator Spreadsheet

A plug and play ICP calculator that asks for industry, company size, tech stack, and buying signals, then outputs top target segments and recommended outreach channels. Includes scoring to prioritize accounts and a one click export to outreach tools. This helps SMB SaaS marketing teams quickly identify high potential targets and start outreach with confidence.
Tool
2

Outreach Starter Kit: 29 Emails and Subject Lines

A ready to use email cadence for outbound to SMB SaaS buyers with variations for cold, warm, and reengagement. Includes subject line bank and tested copy. It converts because it targets SMB SaaS pain points with proven patterns.
Content
3

Cold Email Hook AI Wrapper

An AI powered wrapper that takes your product value props and ICP details and generates 10 high converting cold email hooks and 5 subject lines per variant. Includes a one page guide on how to customize and test. For solo founder this saves time and improves response rates.
AI Wrapper
4

Multi Channel Outreach Planner

A 2 week planner template mapping LinkedIn, email, and voicemail sequences with day by day tasks and automation suggestions. Includes field ready templates for each touchpoint. Helps maintain consistency and improve multi channel presence.
Tool
5

SaaS Lead Gen ROI Calculator

A calculator that estimates quarterly or yearly revenue impact from lead gen activity given volume, conversion rates, deal size, sales cycle length. Includes sensitivity analysis and an ROI dashboard. Great for proving value to stakeholders when pitching new outbound programs.
Tool
6

B2B SaaS Growth Playbook

A practical battle tested playbook covering ICP, messaging frameworks, channel mix, cadences, and testing approach for SMB SaaS marketers. Includes templates and checklists. This content piece positions your agency as a knowledgeable partner and demonstrates value.
Content
7

Decision Maker Directory: SMB SaaS Buyers

A curated directory of 100 SMB SaaS decision makers with roles, responsibilities, and preferred outreach channels. Includes company sector, tech stack signals, and contact friendly notes. Helps teams target faster and personalize outreach at scale.
Directory
8

Value Prop Optimizer AI Wrapper

An AI driven wrapper that converts product value props into multiple versions tailored to different ICPs, with a suggested subject line and opening line. Includes a quick what to test guide. Reduces time to craft compelling messages and increases reply rates.
AI Wrapper
9

Cold Outreach Compliance and Deliverability Checklist

A 2 page checklist ensuring emails meet deliverability, legal compliance, and anti spam best practices. Includes domain warm up plan and testing steps. Helps solo founders maintain sender reputation while scaling.
Content
10

Lead Gen KPI Dashboard Starter

A ready to use KPI dashboard template for outbound lead gen including emails sent, replies, booked meetings, qualified leads, and ARR impact. Includes charts and a monthly reporting pack. Easy to share with clients or stakeholders.
Tool
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