10 Lead Magnet Ideas for HVAC business

A 12-month seasonal maintenance checklist tailored for US homes, plus an adjustable repair-cost estimator and a built-in reminder calendar. It helps homeowners budget maintenance and spot issues early, while showcasing your expertise and driving email capture for ongoing communications.

An interactive calculator that estimates potential energy savings and payback from upgrading to a high-efficiency HVAC system or improving maintenance. It provides a personalized ROI snapshot and recommended next steps, encouraging homeowners to book a consultation.

Printable 15-point tune-up guide with tasks homeowners can safely perform and red flags that require a pro. Includes a simple action plan and a clear CTA to schedule a tune-up, driving conversions.

One-page quick-reference with triage steps for common HVAC issues, symptom checklists, and guidance on when to call a pro. Includes a limited-time discount code to incentivize booking after use.

An AI-powered plan that asks a few questions about home size, current thermostat, and energy usage, then outputs a personalized upgrade plan with model recommendations and estimated savings. This personalized guidance reduces hesitation and boosts bookings.

Curated rebates, financing options, and a list of trusted local HVAC contractors with contact info and testimonials. Includes your business as the featured pro and a buyer's guide to choosing the right contractor.

Three short videos covering common symptoms, what happens during a professional tune-up, and how to prepare for a service visit. Each video ends with a strong CTA to schedule service.

Two-page PDF outlining ROI and energy savings for common upgrades (SEER improvements, heat pumps) using typical US climate data, plus a simple break-even calculator. A shareable asset that nudges readers toward a consultation.

Interactive tool that helps homeowners decide whether a task is safe to DIY or should be handled by a professional, with recommended next steps and a discount code for first service. Builds trust and drives bookings.

Printable yearly calendar and discount tracker to manage maintenance visits, reminders, and savings opportunities. Encourages proactive scheduling and creates recurring leads through follow-ups.