10 Lead Magnet Ideas for HR agency

An interactive self-audit that guides HR leads through common US federal/state compliance areas (payroll, handbooks, worker classifications). It returns a prioritized remediation list and ready-to-use templates to close gaps fast.

AI-powered wrapper that turns raw role details into polished, compliant job descriptions tailored for SMBs. It outputs standardized JDs with consistent formatting, benefit language, and SEO-friendly terms to attract candidates.

A ready-to-use onboarding playbook with day-by-day onboarding plan, checklists, and 30-60-90 day milestones. Saves hours of setup and increases new-hire retention; customizable for remote or in-person teams.

Editable templates for core policies (anti-harassment, PTO/vacation, at-will employment, remote work, handbook outline) plus a policy framework. Designed for SMBs launching or updating an employee handbook, it accelerates policy creation with compliant language.

A quick salary range calculator by role and location using public data to help SMBs offer competitive, compliant compensation. Enter role, location, and experience level to generate a market-informed salary band and recommended offer range.

Curated directory of job boards, recruiters, and staffing agencies that cater to SMBs, with pricing notes and ideal use-cases. Includes quick-start tips to build an affordable, efficient hiring pipeline.

AI-powered mini-audit that analyzes a short description of current HR processes and outputs a one-page HR audit with quick wins and risk hotspots. Great for isolating high-impact improvements without a full consultant engagement.

A year-at-a-glance calendar with US federal/state filing deadlines, open enrollment windows, policy review dates, and owner responsibilities. Includes reminders and a printable schedule to keep HR on track all year.

Fill-in-the-blank employee handbook templates for core sections (code of conduct, PTO, harassment policy, and disciplinary process) plus a formatting guide. Perfect for SMBs building or refreshing policies with minimal legal risk.

Directory-style guide of essential HR software for SMBs (ATS, payroll, benefits, performance) with side-by-side comparisons, starter configurations, and implementation tips. Helps you choose affordable tools that scale with growth.