10 Lead Magnet Ideas for Health insurance

An interactive calculator that estimates monthly premiums for a small group (2-50 employees) based on location, age bands, and chosen plan type. It outputs estimated costs and side-by-side scenarios, giving your leads tangible numbers to compare. This drives high-intent opt-ins by delivering real-dollar projections.

A calculator that translates benefits into business impact on recruitment, retention, and productivity. It delivers a quick ROI score and a recommended plan tier to test, providing a concrete value proposition to decision-makers.

An AI Wrapper that asks a short set of business questions and returns three tailored health plan archetypes plus a sample quote summary for each. It gives a personalized preview that increases engagement and speeds the path to conversion.

An AI Wrapper that takes a current policy doc and renders a plain-English one-page summary, highlighting gaps, coverage limits, and recommended next steps. It makes complex terms approachable and accelerates stakeholder alignment.

A concise executive guide covering core choices (HMO vs PPO), essential features to compare, and a simple decision flow tailored to firms with 2-50 employees. It’s a high-value, easy-to-skim asset that builds trust and drives opt-ins.

A curated directory of top carriers and plan options suited for small businesses by region, with quick notes on fit and typical price ranges. Helps prospects map options quickly and accelerates the sales conversation.

A crisp, business-focused checklist of essential questions about coverage, costs, networks, and compliance. Fast to consume and highly shareable, it positions you as a helpful partner and improves opt-in quality.

A practical, actionable guide outlining 5 proven strategies to reduce premiums while preserving coverage quality (tiered networks, Rx management, wellness incentives, and more). It delivers immediate value to keep prospects engaged.

A fill-in-the-blank toolkit that generates a ready-to-send benefits onboarding packet (welcome letter, plan highlights, enrollment steps). Helps HR teams onboard new hires smoothly and reduces friction in the enrollment process.

A concise, year-round checklist with data needs, key questions, and a 30-day action plan before renewal. Easy to share with leadership and keeps you top-of-mind during renewal season.