10 Lead Magnet Ideas for Handmade jewellery business

An AI-powered stylist that asks quick style and budget questions and returns 3 hand-picked pieces from the collection, with a brief note explaining why each fits. It saves shoppers time and nudges them toward a purchase, while collecting their email to deliver the results.

A guided engraving planner that helps customers decide what to engrave, choose fonts, and see mockups. It outputs 2-3 engraving options with printable mockups and personalization pricing, and collects email to download.

An AI-assisted moodboard creator that builds color and metal combination boards tailored to the shopper’s vibe. It outputs 3 piece recommendations that match the board and provides a shareable image to spark faster decisions.

A printable sizing cheat sheet with a ring sizer scale and bracelet circumference guidelines, plus a measurement worksheet for accurate orders. It’s a practical tool that reduces sizing doubt and drives faster checkout, downloadable after opt-in.

An interactive builder that asks for recipient type and budget, then generates a curated 10-piece gift guide with short descriptions. It creates a personalized shopping path and captures an email to deliver the guide.

A 4-page care PDF outlining cleaning instructions, storage tips, and maintenance routines to extend piece life. It builds trust with customers and reduces post-purchase questions, downloadable via email capture.

A practical guide on combining gold, silver, and rose gold in outfits, with 8 ready-to-use mix-and-match pairings and visuals. It positions the brand as a style authority and encourages cross-piece purchases, delivered as a downloadable PDF.

A short, visually rich look at the handmade process—from bead to finished piece—highlighting craftsmanship and material care. This content builds emotional connection and trust, available as a downloadable video or PDF after signup.

A seasonal lookbook and capsule wardrobe planner that pairs 3 curated jewellery sets with seasonal outfits. It helps shoppers plan gifts and personal purchases across holidays, delivered as a downloadable guide.

A downloadable directory of local boutiques, markets, and gift shops that stock handmade jewellery, including exclusive discount codes. It supports local discovery while growing the email list for future promotions.