10 Lead Magnet Ideas for Cybersecurity agency

A 15-minute interactive assessment designed for SMB IT leaders. It checks core security controls (patching, MFA, backups) and returns a clear risk score plus a prioritized action list. The fast, measurable results spark engagement and qualify leads for deeper cybersecurity engagements.

A library of 12 ready-to-send phishing-awareness emails and training prompts tailored for SMB teams. It helps reduce click-through risk and demonstrates immediate value to business owners and IT managers. Easy to deploy in days, it positions your firm as a practical, results-driven partner.

An online calculator that estimates potential annual losses from cyber incidents and the ROI of recommended safeguards, tuned to SMB budgets. It produces a shareable executive report and a clear business case for security investments. A strong tool for converting budget-conscious prospects.

An AI-powered wrapper that generates tailored security policies (Acceptable Use, Password, Data Handling) from a few SMB inputs like industry and team size. It saves hours of drafting time and yields policies ready for executive sign-off. Ideal for IT leaders seeking credible, fast compliance enablement.

A curated directory of trusted SMB-friendly vendors for endpoint security, identity, email, and MDR. Includes quick-fit notes, typical pricing ranges, and vendor pros/cons. Helps SMB decision-makers compare options without a long procurement cycle.

A one-page, ready-to-use incident response playbook designed for small security teams. It includes roles, contact templates, and a step-by-step response flow for common incidents. Positions your agency as a practical, trusted advisor to SMBs.

Generates baseline hardening configurations for Windows, macOS, and Linux servers plus a one-page implementation plan. It gives SMB IT teams a concrete starting point to raise posture quickly. A tangible deliverable that demonstrates your capability.

A guided 30-day roadmap with templates and artifact examples to reach SOC 2 Type I readiness for SMBs in regulated industries. Includes actionable tasks that business leaders can track and share with auditors. Shows your expertise and accelerates trust-building with prospects.

A practical guide with templates to perform lightweight threat modeling on SMB software projects. Includes a threat model canvas and risk scoring tailored to small teams. Helps developers and IT leaders design more secure products from day one.

A compact toolkit with a leadership brief, end-user checklists, and practical implementation steps for securing remote work. It’s easily deployable across small teams and demonstrates your security pragmatism to SMBs. Quick to deploy and high in perceived value.