10 Lead Magnet Ideas for Buy Now, Pay Later (BNPL) App

An interactive ROI calculator that estimates the lift in conversions, average order value, and revenue from adding BNPL. Users input their average cart size, traffic, and baseline conversion; the tool outputs a shareable results page and captures email to unlock full insights.

A concise 1-page checklist guiding store owners through BNPL readiness—from checkout flow tweaks to returns policy and disclosures. Completing it surfaces quick-wins that help your BNPL offer convert faster.

One-page directory comparing top BNPL providers on fees, payout timing, risk controls, and integration ease. This fast-reference sheet helps merchants decide which option to pilot before committing.

AI-powered wrapper that generates optimized checkout microcopy and CTA language tailored to BNPL offers. Includes export-ready variants you can paste into product pages and cart templates to boost engagement.

Platform-specific, step-by-step integration guide (Shopify, WooCommerce, Magento, etc.) with recommended plugins, settings, and short troubleshooting tips. Delivers a fast path to launch BNPL with confidence.

A ready-to-use 2-week sprint plan with hypothesis templates, experiment checklist, and result logging for BNPL-related changes (offer placement, messaging, fees). Helps small teams run disciplined tests and quantify impact.

A one-page calculator that estimates merchant costs versus incremental revenue from BNPL, including typical fees, refunds, and conversion lift. Great for pitch decks and stakeholder updates; unlocks full results via email.

Ready-to-send email and SMS sequences designed to promote BNPL at checkout, reduce cart abandonment, and highlight benefits. Includes subject lines, body copy variations, and suggested send timing.

AI wrapper that creates clear, compliant BNPL terms tailored to your store policies (payment schedule, late fees, returns). Helps merchants present transparent terms to customers and reduce confusion.

A bundle of customizable badges, banner images, and social post templates that highlight BNPL availability across product pages and marketing channels. Designed to boost trust and conversion with minimal design effort.