10 Lead Magnet Ideas for Boutique

An interactive Outfit Studio that lets users choose occasion, weather, and vibe, then instantly generates three complete looks from your current stock with direct shop links. It reduces decision fatigue by showcasing multiple outfits in one place and highlights in-stock pieces. Ideal for style-conscious urban professionals who want versatile, ready-to-wear outfits.

A guided AI session that builds a personalized 5-piece capsule wardrobe from your boutique inventory based on the user’s lifestyle. It provides a printable shopping list and ready-to-wear combinations. Converts by delivering a tangible plan with exact product links to click-to-buy.

A 7-day email lookbook featuring daily outfits drawn from your collection, plus styling tips and a printable calendar. Each day highlights how to mix and match pieces for work, social events, and downtime. This builds trust, boosts opt-ins, and drives repeat visits.

A quick color and size matcher that asks for skin undertone and preferred fit, then recommends 3–5 in-stock items and easy mixing options. It helps customers feel confident buying online and reduces returns. Perfect for showcasing your current inventory in a personalized way.

A curated directory of best-sellers organized by Work, Weekend, Date Night, and Events, with direct 'Shop' links for each look. Users can instantly find complete outfits for any occasion. Great for driving fast conversions and structured browsing.

A short style-quiz that identifies whether a customer leans Minimalist, Classic, Romantic, or Edgy, then returns five handpicked items with why they fit their type. It captures leads and personalizes follow-up emails with product recommendations. Simple to implement and scalable for a solo team.

Printable 15-item Wardrobe Essentials checklist that guides shoppers on building a versatile capsule using pieces from your boutique. Includes mini-styling tips and easy mix-and-match ideas. Great value for opt-ins and long-term relationship building.

Quarterly trends guide highlighting six items from your boutique that translate the season's vibe, plus quick styling tips and 'Shop the trend' prompts. Provides fresh value and keeps subscribers engaged between launches. Drives seasonal sales with clear CTAs.

A downloadable at-home Try-On Planner to schedule fittings, track items to try, and log favorites before checkout. Makes online shopping more tactile and reduces hesitation. Ideal for solo founders who need a lightweight, self-serve shopping aid.

A monthly directory of curated looks and item bundles themed around a monthly vibe, with direct links to purchase each piece. Encourages repeat opt-ins and steady traffic to your shop. It’s easy to refresh and share with friends, boosting referrals.