10 Lead Magnet Ideas for Board game store

Grow your business with 10 effective lead magnet examples. Get more traffic on autopilot. Updated for 2025.

1

Tabletop Night Planner

A downloadable interactive planner for local board game enthusiasts and families. Users enter party size, time, and mood, and it outputs 3 tailored game recommendations from our catalog with quick-start setup tips. It reduces planning friction and increases the likelihood of in-store purchases.
Tool
2

AI Game Matcher

An AI-powered game recommender that asks about players, ages, and preferred vibes, then outputs 3 tailored game suggestions with brief selling points. It provides a personalized experience and includes a CTA to browse the store or place a hold for pickup.
AI Wrapper
3

Family Game Nights Cheat Sheet

A printable PDF listing 50+ family-friendly games with age, playtime, and vibe filters. It helps families quickly pick a game and see why it suits them, driving interest in recommended titles from the store.
Content
4

Local Play Night Directory

A directory-style guide of weekly in-store and local game nights, clubs, and meetups, with contact details and starter-title recommendations from our shop. It helps customers discover community events and see relevant store picks, boosting foot traffic and sales.
Directory
5

New to Tabletop Starter Kit

A concise starter kit for first-time players, including gateway game suggestions, a rules cheat sheet, and a simple budget-friendly purchase list from the store. It makes onboarding easy and nudges new players toward their first in-store purchase.
Content
6

Trade-In Value Calculator

An online calculator to estimate store credit for trading in used games, plus tips to maximize value. It encourages customers to trade in at the store and buy new games from our catalog.
Tool
7

Top 100 Store Picks

A curated list of the store's top 100 best-selling or highly rated games, with quick micro-reviews and recommended play styles. It showcases authority and helps customers quickly identify popular, reliable games to buy in-store or on the website.
Content
8

Indie Spotlight Directory

A directory featuring monthly rotating indie publishers and standout titles available in-store, with mini-descriptions and recommended playthroughs. It sparks curiosity and supports indie games while driving visits to the shop.
Directory
9

Game Night Budget Planner

A budgeting tool to plan a group game night, including snacks, rental costs, and per-player budgets, with auto-generated recommended purchases to hit a target spend. It helps hosts plan events and makes it easy to buy suggested titles from the store.
Tool
10

Thematic Event Playbook

A ready-to-run playbook with 4 themed game night ideas (Mystery Night, Fantasy Quest, Co-op Rescue, Sci-Fi Heist), plus printable signs, and a suggested game list from the store with setup steps. It empowers hosts to run engaging nights at home or in-store, increasing customer loyalty and purchases.
Content
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