10 Lead Magnet Ideas for B2B marketing agency

A bite-sized, two-week blueprint for SMB SaaS marketing leaders to accelerate demand gen. Includes day-by-day tasks, ready-to-send email templates, landing page copy blocks, and benchmark targets. Why: concrete, time-bound plan that demonstrates ROI potential.

Plug-and-play calculator that takes monthly traffic, funnel conversion rates, deal size, and target ARR to estimate required MQLs, pipeline velocity, and ROI. Includes industry benchmarks tailored to SMB SaaS. Why: shows clients the dollars-and-cents of funnel optimization.

An AI-powered wrapper that ingests your ICP criteria and value proposition and outputs 5 segment-specific messaging variants plus cold email subject lines. Includes recommended channels per segment.

One-page reference outlining top paid channels for SMB SaaS at different stages, with budget ranges, expected CPL, and quick testing steps. Provides fast, evidence-based guidance to optimize spend.

A compact 2-page checklist that covers measurement setup, attribution, dashboards, tagging, and weekly rituals for lean marketing teams. Includes quick wins and a template for weekly reviews.

Curated directory of high-intent lead sources, data providers, and partner networks with pricing, access methods, and best-use cases for B2B SaaS. Includes a 30-day onboarding plan.

Set of 5 high-converting landing page templates designed for B2B SaaS, with clear value props, social proof, and CTA blocks. Includes fill-in copy blocks and quick win optimization tips.

AI wrapper that generates 15 personalized email intro lines and 3 variations per persona based on target company data. Includes subject line recommendations and follow-up ideas.

Library of proven ad headlines, descriptions, and visual concepts tuned to B2B SaaS buyers, organized by funnel stage. Includes adaptation tips for LinkedIn, Google, and display.

Directory of essential marketing tech tools for lean B2B SaaS teams, with pricing tiers, ideal use-cases, and integration notes. Helps plan a scalable stack without over-investing.