10 Lead Magnet Ideas for Architecture firms

A fast online tool for real estate developers that estimates buildable floor area, potential density, and rough construction costs for a site based on zoning and program. It helps screen opportunities quickly and captures qualified leads for your architecture firm.

A guided 90-minute workbook for developers to lock in site constraints, program, budget, and success metrics before design starts. It creates a clear intake and naturally leads to scheduling a design review with your firm.

An AI wrapper that turns site data (photos, size, and constraints) into three initial massing concepts with shareable visuals. It accelerates stakeholder alignment and demonstrates architectural thinking, increasing the likelihood of engagement.

A practical playbook outlining entitlement steps, typical timelines, and required docs for common jurisdictions you serve. Developers use it to de-risk approvals and book a strategy session with your team.

A fill-in sustainability brief tailored for developers to align goals (energy targets, materials, and certifications) with the architect upfront. This speeds approvals and post-pitch momentum.

A curated directory of essential local consultants (surveyors, civil engineers, geotech labs, planners) and vetted vendors with contacts. It helps developers assemble a capable project team quickly and positions your firm as a trusted connector.

A ready-to-use pack of massing study templates and guidance for early-stage design discussions with investors and clients. It reduces iteration time and demonstrates design competency.

A spreadsheet-based model to compare operating expenditures and capital expenditures across project typologies, with scenario planning for interest rates and contingencies. It provides rapid budget clarity and a reason to engage your architecture team.

A downloadable guide with cost ranges for common project types across your target markets. It gives early budgeting context and motivates prospects to book a design consultation.

An AI-driven quick assessment that asks a few site and code questions and returns a net-zero feasibility score plus three high-impact design strategies. It helps differentiate your firm to developers seeking sustainable, forward-thinking design.